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Part of the Brand + Marketing System — seven free Notion templates for brand and marketing teams. Each works standalone. Together they are your brand system.

Completes after: Brand Strategy Feeds into: Tone of Voice + Visual Direction

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• How to use this template
• ✅ Before you start
• 🧭 How each role uses this </aside>

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Brand: [Type here]

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Brand owner: [Name accountable for this doc]

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Last updated: [Date — review when brand assets change]

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<aside> <img src="/icons/copy_gray.svg" alt="/icons/copy_gray.svg" width="40px" />

Version: [V1.0]

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Status: [Draft / In progress / Approved / Active]

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• Table of Contents </aside>

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Resources

• Brand Strategy: [Paste a link or type @ to mention your Brand Strategy page]
• Asset folder:

• Figma / design files:

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[1] Brand overview

[2] Logo system

[3] Color palette

[4] Typography

[5] Imagery style

[6] Asset library

[7] Application examples

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Progress checklist

• [ ] Brand overview complete and linked to Brand Strategy
• [ ] Logo system documented with do / don’t rules
• [ ] Colour palette complete with hex and RGB values
• [ ] Colour usage rules written
• [ ] Type hierarchy complete
• [ ] Typography do / don’t rules written
• [ ] Imagery direction defined
• [ ] Asset library links working and current
• [ ] Application examples added </aside>